From your real product
Your live screens, a story, a voice and motion design, like every company's film on this page. Your first one is on us.
See one taken apartAn explainer video company for SaaS
Explainer videos made from your real product
Markingo is an explainer video company for SaaS. We make each film from your real product: why it matters first, then how it works.
Every step is done for you, and we make every other kind of explainer too, from characters to live action. Your first one is on us.
Your first explainer is on us.
You give us your domain. We do everything else.
- Under 48hReady
- YoursTo keep, either way
- Any changeAs often as you ask
01By kind of software
SaaS explainer videos, by kind of software.
Each opens on why the product matters, then shows how it works on its real screens. Where your kind has none, your first one is on us. Point at a row to play it.Tap a row to play it.
Group cards a whole team signsHow we made it
The whole film, frame by frame1:14
Now playing
HR, payroll and people software
Kudoboard
Group cards a whole team signs
Rosa's farewell board fills with posts and photos from four cities.
Why it mattersFor twenty three years, Rosa was the one who made sure the card went round.
0:40 / 1:14
Now playing
Your kind of software
Yours
Your first explainer is on us.
Every step done for you.
Ready in under 48 hours.
People and money
Sales and customers
Examples of our work, each made from the company's live product as an unofficial demo, not made or endorsed by them.
Film breakdowns, every step shown:KudoboardMarlooEvery film we made
02What it is
What is an explainer video?
The short answer, the five things every one of ours has, and the other kinds we make, with characters too.
An explainer video is a short narrated film that tells why a product matters, then shows how it works and what it changes, in 60 to 90 seconds.
60 to 90 seconds: measured on our own films
Animated explainer videos, two ways
With characters
Characters and cartoons drawn for your product, with your real screens wherever they help the story. We make these too, and your first one is on us as well.
Plan one with Shivam01Why it matters, first
It opens on a moment your buyer knows, before any screen.
Step 04 · We listen to your customers0:16 Almost an afterthought. And it's the easiest thing to lose.
02How it works, on your real screens
Your live product, used and filmed, never redrawn.
Step 07 · We film every screen0:39 And the date that matters. March first. The mortgage resets.
03What it changes
It ends on what changes for your buyer, and one clear next step.
Step 08 · We write the story1:04 Then it drafts the note to Dana, while March is still months away.
04A voice and music made for it
A narration written for this film alone, and music composed to land on its words.
Step 09 · We give it a voice and your brand's own music010203The product arrives · 0:18010203The product arrives · 0:140:00 · Oh, before I forget.
05A version for every screen
Made for each place it plays, with subtitles and the words to post.
Step 11 · We make a version for every screenSee every screen
03Explainer video production, done for you
Our explainer video production process, step by stepYou give us your domain. We do everything else.
No kickoff call, no script to write, no drafts to chase. Every step below is ours, done for your explainer.
- You give us your domain, done by You
- Step 01, We study your market, done by Markingo: Who buys, who you compete with, and every video your buyers watch. On Our process.
- Step 02, We find what your buyers search for, done by Markingo: What they type into Google, the related questions Google suggests, and the videos they watch. On Our process.
- Step 03, We check how people find you today, done by Markingo: Your Google rankings, your best posts, your founders' reach, your ads, and every update that never got a video. On Our process.
- Step 04, We listen to your customers, done by Markingo: We read their reviews, their forum posts and your own pages, and keep their exact words so the video sounds like them. On Our process.
- Step 05, We plan around your calendar, done by Markingo: Your market's events, your buyers' deadlines and holidays, and the weeks their searches peak. On Our process.
- Step 06, We use your product like a customer, done by Markingo: We sign up as a demo company, fill it with real-looking work, and try every screen and task a customer would. On Our process.
- Step 07, We film every screen, done by Markingo: Your real product, every menu and pop-up, sharp and clean. Every number on screen is one your product really showed. On Our process.
- Step 08, We write the story in your brand, done by Markingo: A one-page plan you say yes to, a script in your customers' own words and language, then every scene in your colors and fonts. On Our process.
- Step 09, We give it a voice and your music, done by Markingo: A narrator in your buyers' language, matched to the picture word by word, and music composed for your brand alone. On Our process.
- Step 10, We animate it, done by Markingo: A moving camera, moving text and your product in action, planned shot by shot, then brought to life. On Our process.
- Step 11, We make a version for every screen, done by Markingo: YouTube, Reels, TikTok, Shorts, LinkedIn, Facebook, X and ads, each made for its screen, with subtitles and the words to post. On Our process.
- You send feedback, whenever you like, done by You
- We revise without limit, done by Markingo
- Yours to keep, even if you don't like it, done by You. Your film, in under 48 hours.
04Every screen
An explainer for every screen, ready to post.
A wide 16:9 explainer and vertical 9:16 reels for the feed, each with subtitles and the words to post.
The film · 16:9 · 1:14Ours: 69 to 84 seconds
The reel · 9:16 · 0:54Ours: about 54 seconds
Its subtitles
And there it is, on Maya's board.
Words to post, written for their Shorts
Stuck on the farewell card? Try a haiku
YouTube, Reels, TikTok, Shorts, LinkedIn, Facebook, X and ads, each made for its screen.
How long are they? Our product films run 69 to 84 seconds, the middle one 1:15, and our reels about 54 seconds, measured on our finished files in October 2026. Kudoboard's film and reel are examples of our work, made from its live product, not made or endorsed by Kudoboard.
05The difference
Explainer or demo video, and which type of explainer?
An explainer tells why your product matters; a demo shows how it works. We make both, and every other kind.
| We make theseExplainer video | We make theseDemo video | We make theseCharacter or cartoon | We make theseWhiteboard or live action | |
|---|---|---|---|---|
| Why your product matters first, then how it works, told on your real screens. | Your product doing one job, screen by screen, narrated, in 60 to 90 seconds. | Drawn characters living your buyer's problem, then the idea that solves it. | A hand drawing the idea on a white board, or actors filmed on a set. | |
| Yes: every screen is filmed in your live product. | Yes, all the way through. | Your real screens wherever they help, beside the characters. | Where it helps: drawn on the board, or on a screen in the scene. | |
| Give us your domain, then any feedback you like. We do every step. | Give us your domain, then any feedback you like. We do every step. | Give us your domain, then any feedback you like. We do every step. | Give us your domain, then any feedback you like. We do every step. | |
| Buyers new to your kind of product, who need the why first. | Buyers who already get the why and want to see it work. | Ideas that are hard to show on a screen, or a playful brand. | Teaching a concept step by step, or putting real people on camera. |
Which one do you need?
Explainer or demo? Ours are both.
Hire Space's film opens on the job its buyers have to do, then shows the product doing it, on its real screens.
We do every step, and your first explainer is on us.
Want characters, a cartoon, a whiteboard or live action instead? We make those too, and your first one is on us as well. Ask Shivam about one
06Questions
Explainer video questions, answered.
Short, plain answers to what teams ask before choosing an explainer, from cartoons to cost.
What is an explainer video?
An explainer video is a short narrated film that tells why a product matters, then shows how it works and what it changes, in 60 to 90 seconds.
02What it is, further up this pageDo you make cartoon or character explainers?
Yes: we make character and cartoon explainers, and whiteboard and live action too, beside the ones made from your real product. Your first one is on us either way.
Ask Shivam about oneWhat types of explainer videos are there?
2D or 3D character animation, whiteboard, live action, screen recordings, and motion design on the real product. We make every kind, and plan the right one with you.
01By kind of software, further up this pageWhat makes a good explainer video?
A moment your buyer knows, the problem in it, your product solving it, and the outcome, in 60 to 90 seconds, carried by one voice from the first second to the last.
How we made Marloo's filmHow much does an explainer video cost?
Your first explainer is on us, and it's yours to keep, even if you don't like it. We're that confident. After that, we price each project with you, by what it needs.
Your first explainer video, further down this pageWho owns the finished film?
You do. It's yours to keep, even if you don't like it, and until you do, we change anything you ask, as often as you ask, whenever you like.
03Explainer video production, done for you, further up this pageHow long does it take to make an explainer video?
Under 48 hours for your first one, counted from the moment you give us your domain. You never write a brief or sit through a call before we start.
03Explainer video production, done for you, further up this pageHow long should an explainer video be?
60 to 90 seconds: long enough to tell one story well. Ours run 69 to 84 seconds, the middle one 1:15, measured in October 2026.
04Every screen, further up this pageHow do you make an explainer video?
We study your market, use your product like a customer, write the story, film every screen, give it a voice and music, and animate it. All you give us is your domain.
Our process, step by stepWhat do you need from us?
Just your domain. Tell us about a launch or a feature if you want it shown, then send any feedback whenever you like; we revise as often as you want.
How we made Kudoboard's filmWhat is the difference between an explainer video and a demo video?
An explainer tells why your product matters; a demo shows how it works. The films on this page do both: the why first, then the how, on the real screens.
05The difference, further up this pageSomething else?
Ask Shivam, our co-founder, on a short call, or write to him at shivam@markingo.io.
Your first explainer video
Your first explainer video is on us.
You give us your domain. We do everything else, and it's ready in under 48 hours.
Yours to keep