Demo videos for B2B and B2C SaaS
Product videos for SaaS
A product video, also called a demo video, shows your real product solving one problem for your buyer, narrated and in motion, in 60 to 90 seconds.
We make them for B2B and B2C SaaS from your live product, every step done for you, and your first one is on us.
Your first film is on us.
You give us your domain. We do everything else.
- Under 48hReady
- YoursTo keep, either way
- Any changeAs often as you ask
Product video examples, by kind of software.
Demo videos we made from each company's live product, by kind of software. Where your kind has none, your first one is on us. Point at a row to play it.Tap a row to play it.
Group cards a whole team signsHow we made it
Now playing
HR, payroll and people software
Kudoboard
Group cards a whole team signs
Rosa's farewell board fills with posts and photos from four cities.
It opens onFor twenty three years, Rosa was the one who made sure the card went round.
0:40 / 1:14
Now playing
Your kind of software
Yours
Your first film is on us.
Every step done for you.
Ready in under 48 hours.
People and money
Sales and customers
Examples of our work, each made from the company's live product as an unofficial demo, not made or endorsed by them.
Film breakdowns, every step shown:KudoboardMarlooEvery film we made
What is a product video?
The short answer, then the five things every one of ours has, taken apart in two of our films.
A product video, also called a demo video, shows your real product solving one problem for your buyer, narrated and in motion, in 60 to 90 seconds.
60 to 90 seconds: measured on our own films
Every product video we make has these five things.
01One problem your buyer knows
It opens on their problem, in the words they would use.
Step 04 · We listen to your customers0:08 Sorting the office Christmas party? A hundred people, one Thursday in December, and about eighty five pounds a head.
02Your real product, doing the job
Every screen is your live product, used and filmed, never a mock-up.
Step 07 · We film every screen0:57 Twenty three venues found!
03The outcome, said plainly
It ends on what your buyer gets, in numbers when they are real.
Step 08 · We write the story1:10 That's venue sourcing in minutes, not days.
04A voice and music made for it
A narration written for this film alone, and music composed to land on its words.
Step 09 · We give it a voice and your brand's own music0102030102030:00 · Sorting the office Christmas party?
05A version for every screen
Made for each place it plays, with subtitles and the words to post.
Step 11 · We make a version for every screenSee every screen
You give us your domain. We do everything else.
No brief, no calls to sit through, no drafts to chase. Every step below is ours, done for your product.
- You give us your domain, done by You
- Step 01, We study your market, done by Markingo: Who buys, who you compete with, and every video your buyers watch. On Our process.
- Step 02, We find what your buyers search for, done by Markingo: What they type into Google, the related questions Google suggests, and the videos they watch. On Our process.
- Step 03, We check how people find you today, done by Markingo: Your Google rankings, your best posts, your founders' reach, your ads, and every update that never got a video. On Our process.
- Step 04, We listen to your customers, done by Markingo: We read their reviews, their forum posts and your own pages, and keep their exact words so the video sounds like them. On Our process.
- Step 05, We plan around your calendar, done by Markingo: Your market's events, your buyers' deadlines and holidays, and the weeks their searches peak. On Our process.
- Step 06, We use your product like a customer, done by Markingo: We sign up as a demo company, fill it with real-looking work, and try every screen and task a customer would. On Our process.
- Step 07, We film every screen, done by Markingo: Your real product, every menu and pop-up, sharp and clean. Every number on screen is one your product really showed. On Our process.
- Step 08, We write the story in your brand, done by Markingo: A one-page plan you say yes to, a script in your customers' own words and language, then every scene in your colors and fonts. On Our process.
- Step 09, We give it a voice and your music, done by Markingo: A narrator in your buyers' language, matched to the picture word by word, and music composed for your brand alone. On Our process.
- Step 10, We animate it, done by Markingo: A moving camera, moving text and your product in action, planned shot by shot, then brought to life. On Our process.
- Step 11, We make a version for every screen, done by Markingo: YouTube, Reels, TikTok, Shorts, LinkedIn, Facebook, X and ads, each made for its screen, with subtitles and the words to post. On Our process.
- You send feedback, whenever you like, done by You
- We revise without limit, done by Markingo
- Yours to keep, even if you don't like it, done by You. Your film, in under 48 hours.
A version for every screen, ready to post.
A wide 16:9 film and vertical 9:16 reels for the feed, each with subtitles and the words to post.
The film · 16:9 · 1:15Ours: 69 to 84 seconds
The reel · 9:16 · 0:52Ours: about 54 seconds
Its subtitles
The Court's word is plausible.
Words to post, written for their Shorts
We changed one word in a Supreme Court quote
YouTube, Reels, TikTok, Shorts, LinkedIn, Facebook, X and ads, each made for its screen.
How long are they? Our product films run 69 to 84 seconds, the middle one 1:15, and our reels about 54 seconds, measured on our finished files in October 2026. BriefCatch's film and reel are examples of our work, made from its live product, not made or endorsed by BriefCatch.
Product video, explainer, screen recording or interactive demo?
Four ways to show software to buyers: two your team can make itself, two we make for you, every step.
| We make theseProduct video | We make theseExplainer video | Your team can make theseScreen recording | Your team can make theseInteractive demo | |
|---|---|---|---|---|
| Your real product solving one problem, told as a short story with a voice and music. | Why your product matters first, then how it works, as a short narrated story. | Your screen, recorded while someone clicks through it, usually in their own voice. | A clickable copy of your product's screens, with a short note on each step. | |
| Yes: every screen is filmed in your live product. | Ours do. If your story suits it, we draw characters or cartoons too. | Yes, exactly as it looks on the day, clicks and all. | Yes, as still screens your buyer clicks through. | |
| Give us your domain, then any feedback you like. We do every step. | Give us your domain, then any feedback you like. We do every step. | Plan the clicks, record, redo, edit and add your voice. | Capture each screen, write each step, keep it up to date. | |
| Your homepage, launches, sales emails and ads. | Buyers new to your kind of product, who need the why first. | Help articles, quick updates and training your own team. | Buyers who want to click around before a call. |
Which one do you need?
Product video or explainer? Ours are both.
Covidence's film opens on the problem its users face, then shows the product solving it, on its real screens.
Quick help clips or a click-through tour? Your team can make a screen recording or an interactive demo itself.
We do every step, and your first film is on us.
Product video questions, answered.
Short, plain answers to what SaaS teams ask us most, from what it is to what it costs.
What is a product video?
A product video, also called a demo video, shows your real product solving one problem for your buyer, narrated and in motion, in 60 to 90 seconds.
02What it is, further up this pageIs a product video the same as a demo video?
Yes, for software: it's the same film, called by either name, and product film is our own name for it. A live sales demo on a call is something else.
01By kind of software, further up this pageHow long should a product video be?
60 to 90 seconds for the main film; ours run 69 to 84 seconds, the middle one 1:15. Our upright reels for the feeds run about 54 seconds.
04Every screen, further up this pageHow long does it take?
Under 48 hours for your first film, counted from the moment you give us your domain. You never write a brief or sit through a call before we start.
03Product video production, done for you, further up this pageHow much does a product video cost?
Your first film is on us, and it's yours to keep, even if you don't like it. We're that confident. After that, we price each project with you, by what it needs.
Your first product video, further down this pageWhat if I don't like it?
Tell us what to change, whenever you like, and we revise without limit. And if you still don't like your first film, it's yours to keep anyway.
03Product video production, done for you, further up this pageWhat do I need to give you?
Just your domain. We study your market, use your product like a customer, write the story, film every screen and give it a voice and music. Name a launch if you want it shown.
Our process, step by stepWill it show my real product?
Yes. Every screen in the film is your live product, used the way a customer uses it and filmed by us, never a mock-up or a redrawn copy of your interface.
How we made Kudoboard's filmWhat makes a good product demo video?
One problem your buyer has, your real product solving it on screen, and the outcome, in under 90 seconds, with words on screen that read with the sound off.
How we made Marloo's filmDo I need a product video?
Yes, if buyers need to understand your product before they try it. One short film shows them, and it works on your homepage, in launch posts, sales emails and ads.
04Every screen, further up this pageProduct video, screen recording or interactive demo?
A screen recording shows steps as they are; an interactive demo lets buyers click through alone; a product video tells one story with your real product, in motion.
05The difference, further up this pageSomething else?
Ask Shivam, our co-founder, on a short call, or write to him at shivam@markingo.io.
Your first product video
Your first product video is on us.
You give us your domain. We do everything else, and it's ready in under 48 hours.
Yours to keep