Cookie policy
We use one set of cookies for traffic analytics (Google Analytics 4). No advertising cookies, no cross-site tracking, no retargeting. You can disable cookies in your browser or honour our auto-respect of the Global Privacy Control signal. Read this together with our privacy policy.
The short version
- We use one set of cookies for analytics (Google Analytics 4) so we can see which pages help visitors and which do not.
- We do not use advertising cookies. We do not use cross-site tracking. We do not run remarketing audiences.
- You can disable cookies entirely through your browser, opt out of Google Analytics on every site at once, or set your browser to send a Global Privacy Control signal which we honour automatically.
What a cookie is
A cookie is a small text file a website asks your browser to store. The next time you visit, your browser sends the cookie back so the site can remember things like a logged-in session or aggregate analytics. Cookies set by markingo.io are called first-party cookies. Cookies set by a third party that runs inside our pages (such as Google Analytics) are called third-party cookies.
We also use related technologies that work like cookies, including the browser’s localStorage API and tiny tracking pixels in transactional emails. For simplicity this policy uses “cookies” to cover all of them.
Cookie categories
Common practice groups cookies into four categories. Here is where we stand on each one.
None today. The site is statically rendered and does not require a session cookie to browse or to use the free X-Ray tools.
Google Analytics 4 only, with IP anonymisation enabled. Set after a page loads, not before.
None. We do not persist preferences between visits.
None. We do not retarget visitors. We do not load any third-party ad tag.
Every cookie we set
The full list of cookies that may be created when you load a page on markingo.io. Names, purposes, providers, and how long they live in your browser.
| Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors with a randomly generated client ID. No personal information stored in the cookie itself. | 2 years | Analytics |
| _ga_N8ZFBK3CLY | Google Analytics | Persists session state for our GA4 property so engagement metrics are accurate. | 2 years | Analytics |
| _gid | Google Analytics | Distinguishes users for a single day so per-page metrics can be reported. | 24 hours | Analytics |
That is the complete list. We do not set any other cookies from our domain. If you ever see another cookie in your devtools while on markingo.io, it was set by your browser, an extension, or an embedded resource (for example, a YouTube video) and is not under our control.
Embedded third-party content
Some pages may embed media or widgets from third parties. When you interact with that content, the third party may set its own cookies under its own privacy and cookie policies. We list the ones we currently use:
- Cal.com for intro-call scheduling. See their privacy policy.
- Cloudinary serves our images. Cloudinary delivery does not set cookies on your browser; it only logs request metadata server-side.
- Google Search Console and Bing Webmaster Tools verify our site ownership through a meta tag, not a cookie.
Tracking pixels in transactional email
When we send you a transactional email (for example, the branded PDF report you unlock from the Citation Checker), our email provider Resend may include a small invisible image that lets us see whether the message was delivered and opened. The pixel ties the open event to your email address. If you would rather not be tracked this way, set your email client to block remote images. We do not adjust our service if you do.
How to control or remove cookies
You can decide whether to accept cookies on your device. The exact steps depend on your browser; here are direct links to the documentation for the major ones:
Blocking or deleting cookies does not break markingo.io. The free tools and the rest of the site continue to work; only the analytics signal is lost.
Opt out of Google Analytics on every site at once
Google publishes a browser add-on that disables GA tracking everywhere you browse: tools.google.com/dlpage/gaoptout.
Global Privacy Control
If your browser sends the Global Privacy Control (GPC) header, we treat it as an opt-out of analytics for that visit. You can enable GPC in Firefox, Brave, DuckDuckGo, or via the Privacy Badger extension. See globalprivacycontrol.org for setup instructions.
Do Not Track
We do not respond to legacy Do Not Track (DNT) browser signals. The standard was never finalised and most browsers have since removed the option. We do honour the newer Global Privacy Control signal described above.
Updates to this policy
When we add, remove, or change a cookie on the site we update this page and update the “Last updated” line at the top. Material changes are announced through the site and (where appropriate) to active newsletter subscribers and clients before the change takes effect.
Contact us
Questions about how we use cookies: privacy@markingo.io
General contact: markingo.io/contact