Five surfaces.
One pipeline.
One team.
Five platform agencies will quote you five different CAC numbers. We run Google, Meta, LinkedIn, TikTok, and YouTube as one motion, against one blended-CAC model, with creative refreshed weekly per surface, because the ceiling on every paid motion past month two is creative cadence, not budget.
Most paid agencies optimise for their platform’s last-click CAC. Yours has five of them, and the totals never add up. The only paid motion that compounds is the one paced to blended CAC, refreshed weekly, and measured by incrementality. We just decided to run it that way.
Most agencies pick a platform.
We run the system.
That difference is the entire pitch.
Paid, run as a system.
Five glass screens above a war-room desk, native creatives playing on each, and a precision KPI cluster reading CAC, payback, and qualified pipe in real time.
Five surfaces. Run natively. Run together.
Each surface needs its own creative grammar, its own bidding posture, its own ICP cut. They also need to add up to one number on Friday. That balance is the whole job.
the.warroom- Surface 01
Google
Search, Performance Max, Demand Gen, YouTube, Display. Tight-keyword Search at the bottom of the funnel; PMax with proper asset feeds and exclusions; Demand Gen + YouTube for net-new demand. Built around the same conversion model so attribution stays clean across the funnel.
- Surface 02
Meta
Facebook + Instagram feed, Reels, Stories, Advantage+. Platform-native creative, no resized billboards. Vertical, sound-on, founder-cam, motion-design, and UGC variants on a weekly refresh. CAPI deduped against pixel, with proper LTV signal where the data supports it.
- Surface 03
LinkedIn
Sponsored Content, Doc Ads, Conversation Ads, Thought Leader. The expensive surface where B2B intent actually lives, run with strict ICP segments, retargeting from intent signals, and creative that reads like a post, not a banner. Lead-gen forms only when the form is the offer.
- Surface 04
TikTok
In-feed, Spark Ads, Smart+. Ranks creative-first, so we ship 8-12 platform-native variants per cohort, lean on real founders / customers / creators, and let the algorithm find the winners. Spark amplifies the organic posts that already proved attention.
- Surface 05
YouTube + Programmatic
YouTube In-stream, Shorts, Bumper, Demand Gen video. Programmatic across DV360, Reddit, X, Pinterest, Criteo, StackAdapt for surfaces the others can't reach. Used for awareness lift the search line wouldn't capture, measured by incrementality, not last-click.
Six stages. One compounding motion.
Most paid engagements stall around month three because the motion has no loop. Audit, rebuild, ship creative, measure, scale, iterate, the same six stages every week, never skipped, never out of order.
- /01
Audit
Account archaeology across every platform, where money leaks, what compounds.
- /02
Rebuild
Account architecture, naming, bidding, audience, exclusions, conversion model.
- /03
Creative engine
Platform-native creative pipeline. Weekly refresh cadence per platform.
- /04
Attribution
Blended CAC targets, incrementality holdouts, survey-on-conversion.
- /05
Scale
Once CAC:LTV is stable, we scale with guardrails, never on hope.
- /06
Iterate
Every channel ships a named experiment weekly with a pre-registered metric.
attribution · 5 truthsMost attribution is theatre.
Multi-touch models on iOS 14+ are coin flips in spreadsheets. We operate with five honest disciplines instead, incrementality, surveys, blended CAC, weekly experiments, monthly review. Slower than a dashboard. More expensive than a model. More accurate than either.
- /01
Incrementality over attribution
Geo-blackouts and percent-holdouts, at least quarterly, on every channel we spend on. The only honest measurement of paid is the version that asks 'what would have happened anyway?'
- /02
Survey-on-conversion
'How did you hear about us?' as a free-text field on every checkout / form. Coded monthly. Ugly but honest, and the only thing that catches LinkedIn-influenced demos that closed via a Google search.
- /03
Blended CAC target
We don't pretend each LinkedIn click attributes to a demo. We pace budget to a blended CAC across all paid sources and let the channels fight inside it. The math gets clean very quickly.
- /04
Weekly experiments
Every channel ships one named experiment per week, with a pre-registered outcome metric and a pre-registered kill rule. Anything that isn't an experiment is just spend.
- /05
Monthly review
One 45-minute call. Three numbers, blended CAC, payback, qualified pipe. What we'd change for month N+1, in writing, by Friday. No 40-tab spreadsheets.
Five days. One paid motion in motion.
- MON
Audit + plan
Past-week scorecard pulled, winners flagged, kill list signed off, this-week experiment briefed.
- TUE
Creative ship
New variants approved, trafficking briefed, naming conventions held, never a feature flag in the campaign name.
- WED
Build + QA
Campaigns built, exclusions audited, conversion model checked, UTMs validated end-to-end before any budget moves.
- THU
Launch + watch
Live-fire launches in batched windows. Hourly watch on day-one. Pause-rules pre-set, never improvised under deadline.
- FRI
Score + refresh
Week's CAC + payback updated, blended pacing reviewed, creative refresh queued for the next Tuesday's ship.
Platform-native creative, not recycled.
Every ad below is shot, written, and designed for the surface it runs on. Filter by platform. Hover a video frame to see the play indicator.
Instagram · Square
Instagram · Vertical
Instagram · Carousel
Facebook · Landscape
TikTok · Vertical
TikTok · Vertical
YouTube · Thumbnail
YouTube · InStream
YouTube · Vertical
LinkedIn · Sponsored
LinkedIn · Sponsored
Google · Search
Google · Banner
Google · Banner
Native · Sponsored
Reddit · Sponsored
X / Twitter · Landscape
Pinterest · PinWhat the war room actually returns.
- /015+platforms operated as one motion, not five vendor logins
- /02Weeklycreative refresh cadence per platform, run in-house
- /03BlendedCAC target across paid, incrementality over attribution
- /041 teamaudit, build, buy, measure, no specialist hand-offs
- /05Quarterlyincrementality holdout on every channel we spend on
- /06Per-weeknamed experiment per channel, pre-registered metric
Every motion, scoped & shipped.
Fixed scope per engagement. Audit, rebuild, creative pipeline, attribution model, weekly experiments, daily ops, and a monthly review that reads like a CFO memo, not a dashboard screenshot.
- 01
Cross-platform paid audit
Account archaeology across every platform you spend on, where money leaks, what compounds, what to kill.
- 02
Account architecture rebuild
Naming, bidding, audience, exclusions, conversion model, the unsexy infra everyone skips.
- 03
Platform-native creative pipeline
Founder-cam, motion-design, UGC, doc-ads, built to platform, refreshed weekly.
- 04
Attribution + measurement model
Blended CAC, incrementality holdouts, survey-on-conversion, honest weekly reporting.
- 05
Weekly experiment register
Every channel ships one named experiment per week, with a pre-registered outcome metric.
- 06
Live-buy operations + pacing
Campaign builds, daily pacing, pause-rules, exclusions audit, the buying desk runs every day.
- 07
Monthly review + CFO-ready report
45-minute review. Three numbers. What changes for next month, in writing, by Friday.
Six platforms. One buying desk.
The platform UIs are the easy part. The stack that holds it together, conversion modelling, server-side events, creative QA, holdout tooling, survey infra, is where the lift comes from.
- GoogleSearch · PMax · Demand Gen · YouTube · Display
- MetaFB · IG feed · Reels · Stories · Advantage+
- LinkedInSponsored · Doc · Conversation · Thought Leader
- TikTokIn-feed · Spark · Smart+ · TopView
- YouTube + ProgrammaticShorts · Bumper · DV360 · Reddit · X · Pinterest
- MeasurementGA4 · server-side CAPI · GeoLift · in-form survey
What buyers ask on the second call.
- 01
We already have a Google Ads agency, what's the value of running paid as one system?
- Single-platform agencies optimise for their platform's CAC, not your blended CAC. Google attributes to last-click, LinkedIn to view-through, Meta to whatever Meta wants. When five vendors all claim attribution, you've over-indexed by ~3× and you're double-paying for the same demos. Running paid as one system means one team paces blended CAC across surfaces, runs proper holdouts, and tells you which channels are actually carrying their weight.
- 02
Do you do creative or just buying?
- Creative is half the job. Most paid agencies outsource creative to a freelance pool, ship Canva variants, and call it 'platform-native'. We run an in-house creative pipeline that ships founder-cam, motion-design, UGC, and platform-tuned variants on a weekly cadence, because creative refresh rate is the ceiling on every paid motion past month two. If you have an in-house team, we plug into theirs; if not, we run the lane.
- 03
What's a realistic CAC improvement timeline?
- First 30 days are diagnosis + rebuild, you'll see structural improvements (kill-switches, exclusions, naming, conversion model) but not yet step-change CAC. Days 30-90 is when blended CAC moves, typically 20-40% on accounts that hadn't been operated this way before. After 90 days, the lift comes from creative refresh discipline and proper holdouts, slower but compounding.
- 04
How honest is your reporting?
- Brutally. We don't ship dashboards that paint over weak weeks. Monthly review is one 45-minute call: blended CAC, payback period, qualified pipe, three numbers. What worked, what didn't, what changes for next month in writing by Friday. If a channel quietly stopped working in week three we'll surface it in week three, not month four.
- 05
What's the minimum spend?
- $15-20K/month in working media is the floor for the model to work, below that, you can't run proper experiments per channel and we'd be charging more in fees than the platforms get in budget. If you're under that, we'll send you to a single-platform freelancer instead and tell you when to come back.
Audit the spend.
Rebuild the model.
Run the system.
Day 7: full audit + kill list signed. Day 21: account architecture rebuilt, conversion model live. Day 30: weekly experiment cadence shipping creative across every surface. Every month: three-number review, in writing, by Friday.
Pairs well with.
We’re direct about how we work.
Still something missing? Email hello@markingo.io. You’ll hear back within a business day.
Somewhere sharper. Think of us as your embedded growth team. You get the senior velocity of a well-run in-house function, without having to hire 9 specialists. We live in your Slack, your Linear, your calendar.
Want a paid-account audit across Google, Meta, LinkedIn?
Send read-only access. Written audit plus a prioritized opportunity stack back inside 5 business days.
Ready to compound?
A 30-minute intro. No deck. We’ll ask three questions, diagnose the biggest growth lever on your desk, and tell you if we’re the right people to run it.