08 / Paid · Paid acquisition

Six platforms.
One system.

Not a platform specialist. A full-funnel paid media team running Google, Meta, LinkedIn, TikTok, YouTube, and programmatic as one attribution-aware motion — with creative to match.

/01
-38%
median blended CPA in first 90 days
/02
5+
platforms operated as one motion
/03
Weekly
creative refresh cadence per platform
/04
$18M+
annual spend under management
Our paid stack

Every surface, run natively.

No outsourced specialists. No vendor coordination overhead. One paid media team running six platforms against one attribution model.

  • Google

    active

    Search, Performance Max, YouTube, Display, Demand Gen

  • Meta

    active

    Facebook, Instagram feed, Reels, Stories, Advantage+

  • LinkedIn

    active

    Sponsored Content, InMail, Doc Ads, Thought Leader

  • TikTok

    active

    In-feed, Spark, TopView, Smart+

  • YouTube

    active

    In-stream, Shorts, Bumper, Demand Gen video

  • Programmatic

    active

    DV360, Criteo, StackAdapt, Reddit, X, Pinterest

How a paid engagement runs

The 5-stage paid operating loop.

  1. 01

    Audit

    Account archaeology across every platform. Where money leaks. What compounds.

  2. 02

    Rebuild

    Account architecture, naming, bidding, audience, exclusions, conversion model.

  3. 03

    Creative engine

    Platform-native creative pipeline. Weekly refresh cadence per platform.

  4. 04

    Attribution

    Blended CAC targets, incrementality holdouts, survey-on-conversion, honest reporting.

  5. 05

    Scale

    Once CAC:LTV is stable, we scale with guardrails — not hope.

How we measure

Most attribution is theatre. Here’s what we use instead.

Multi-touch models on iOS 14+ are coin flips in spreadsheets. We operate with honesty instead: incrementality, surveys, blended CAC, weekly experiments.

  • 01
    Incrementality over attribution

    Geo-blackouts and percent-holdouts, at least quarterly, on every channel we spend on.

  • 02
    Survey-on-conversion

    'How did you hear about us?' as a free-text field. Coded monthly. Ugly but honest.

  • 03
    Blended CAC target

    We don't pretend LinkedIn clicks 'attribute' to demos. We pace budget to a blended CAC and let the channels fight.

  • 04
    Weekly experiments

    Every channel ships a named experiment every week, with a pre-registered outcome metric.

  • 05
    Monthly review

    One 45-minute call. Three numbers. What we'd change for month N+1.

Deliverables

Everything we ship, scoped.

  • 01Account architecture audit + rebuild
  • 02Platform-native creative (per channel)
  • 03Cross-channel attribution model
  • 04Weekly experiments + monthly review
  • 05Budget-pacing + scaling rules
Common questions

We’re direct about how we work.

Still something missing? Email hello@markingo.io. You’ll hear back within a business day.

  • Somewhere sharper. Think of us as your embedded growth team — you get the senior velocity of a well-run in-house function, without having to hire 9 specialists. We live in your Slack, your Linear, your calendar.

Accepting two new partners this quarter

Ready to compound?

A 30-minute intro. No deck. We’ll ask three questions, diagnose the biggest growth lever on your desk, and tell you if we’re the right people to run it.

Average response time · 4 hrs · M–F