Rank on Google.
Be the answer
ChatGPT gives.
Most agencies still optimise for a search results page that’s already eroding. We engineer for both: passage-level citability for ChatGPT, Perplexity, and AI Overviews and the technical, schema, and content velocity that wins Google’s classic index.
The page that ranks on Google and the page ChatGPT quotes are the same page, if it’s engineered right. One pipeline, two surfaces, every keyword.
Search didn’t die.
It multiplied.
Now every page must rank, and be quotable.
Found by humans and AI.
A search bar materializes, results land, then a knowledge graph with the brand at center, an AI Overview citation glowing above the threads.
Four stations. One index.
Technical, schema, content, surface monitoring, the four desks that have to run together for a page to both rank on Google and be quoted by an LLM. We run all four, every week.
search.console- Station 01
Technical SEO
Crawl-budget audit, render-path repair, Core Web Vitals locked under our 1.2s LCP bar, internal linking re-architected so authority flows where it earns revenue. Every fix is shipped behind a measurement check, no "we improved a thing."
- Station 02
Schema + entity graph
Article, FAQ, HowTo, Product, Organization, the markup Google actually rewards, plus the entity-relationship graph that tells generative engines who you are and what you know. Citability is engineered, not hoped for.
- Station 03
Content velocity
Topic clusters mapped to buyer search intent, weekly publishing cadence, every brief written with passage-level extractability for AI Overviews. The same engine that earns Google rankings earns ChatGPT citations.
- Station 04
LLM-surface monitoring
We watch how ChatGPT, Perplexity, Gemini, and AI Overviews answer the queries your buyer types. Citation tracking, prompt-pair benchmarking, surface-level share, reported back to you weekly with the deltas.
Four surfaces. Watched weekly.
Generative engines have already eaten the top-of-funnel. We benchmark how ChatGPT, Perplexity, Gemini, and AI Overviews answer the queries your buyer types, then re-engineer the passage, schema, or entity until you’re the cited source.
- /01
ChatGPT (web mode)
We benchmark 40-80 buyer-language prompts weekly and track which sources ChatGPT cites. Where you should be cited but aren't, we re-engineer the passage, the schema, or the entity until you are.
monitored - /02
Perplexity
Source-density per query is our north-star here. Perplexity rewards original primary research and clean structured data, both of which we engineer into every piece of content from the brief stage forward.
monitored - /03
Gemini + AI Overviews
AI Overviews quote passages, not pages. We write to that, chunked, scannable, schema-tagged passages with explicit answer phrasing. Then we measure surface frequency for your priority keywords every week.
monitored - /04
Bing / Copilot
Often forgotten, often a 10-15% surface lift. We track Copilot answers, monitor IndexNow submission, and lean into Bing's faster crawl cycle where it can produce wins your competitors aren't watching for.
monitored
Citability is engineered.
Both Google and the LLMs that quote it read structured data first and prose second. We deploy the schema spine that earns rich results, AI Overview eligibility, and entity-graph recognition, validated, not pasted.
- /01
Article + Author
E-E-A-T spine · authorship + expertise signals
- /02
FAQ + HowTo
Voice + AI Overview eligibility surfaces
- /03
Product + Offer
Pricing + availability for shopping intents
- /04
Organization + sameAs
Entity graph · cross-platform identity
- /05
Breadcrumb + WebSite
Sitelink + sitewide search box
Five days. One URL. Every week.
- MON
Brief lock
Topic cluster + intent + target passages locked. Editor signs the brief. Schema spec attached.
- TUE
Draft
First draft from senior writer. E-E-A-T hooks built in: original quote, original chart, original take.
- WED
Edit + schema
Editorial pass. Schema markup written, validated against Schema.org spec, reviewed in Rich Results Test.
- THU
Publish
Pushed to staging, render-path validated, Core Web Vitals checked, indexability confirmed. Live by 18:00.
- FRI
Surface report
Google Search Console + LLM-surface deltas pulled. Wins logged. Misses re-briefed for next Monday.
Every model that quotes the web reads structure before it reads sentences. Engineer the structure and the prose follows.
AI Overviews, Perplexity, ChatGPT, they all extract passages, score sources, and rank citations. We write to that grammar from the brief stage forward, so the same page that ranks #1 on Google is the one quoted in the answer above it.
What the engine actually returns.
- /01Top-3share-of-voice target on priority keyword set inside 90 days
- /02Day 14LLM citation tracking live across 4 AI surfaces, reported weekly
- /033-5×organic pipeline lift within two quarters of weekly cadence
- /04< 1.2sCore Web Vitals LCP, 95th-percentile, field data
- /05100%schema validated through Rich Results Test before any URL ships
- /0640-80buyer-language prompts benchmarked against AI surfaces every week
Every month, scoped & shipped.
Fixed monthly cadence. Everything below, every month, never optional, never surprise-billed.
- 01
Technical SEO audit + remediation
Crawl, render, vitals, internal links, indexability, fixed and shipped, not just listed.
- 02
Topic-cluster + editorial calendar
Buyer-intent mapped to clusters, calendar locked one quarter at a time.
- 03
Weekly publishing cadence
One ranked-and-citable URL per week, every week, written by senior in-house writers.
- 04
Schema + entity-graph architecture
Article, FAQ, HowTo, Product, Organization, sameAs, validated and live.
- 05
LLM-surface monitoring
ChatGPT, Perplexity, Gemini, AI Overviews, Copilot tracked weekly.
- 06
Programmatic page architecture
Where the data warrants it: thousands of templated pages without thin-content risk.
- 07
Performance & ranking dashboard
Search Console + LLM-surface deltas in one place. You read it; we run it.
Boring tools. Sharp output.
The well-understood tools the best in-house teams already use, plus the custom tooling we’ve built around the LLM-surface side, where most of the market hasn’t shown up yet.
- Ahrefs / SemrushKeyword + backlink intelligence
- Search ConsoleIndex + impression + CTR truth
- Schema.org + RRTMarkup spec + Rich Results Test
- Screaming FrogCrawl, render, internal-link audit
- GPTBot / PerplexityBotAI-crawler access + log analysis
- Surface monitorCustom · weekly LLM citation tracking
What buyers ask on the second call.
- 01
Isn't SEO dead now that ChatGPT exists?
- The opposite. Google still answers about 8 billion queries per day, and every answer ChatGPT gives is a quote from a page someone wrote. SEO didn't die, it became the substrate that AI search runs on. The teams winning right now are the ones who optimised their pages to be both rankable and quotable.
- 02
What's the difference between SEO, GEO, and AEO?
- SEO ranks pages on Google's classic results. GEO (Generative Engine Optimization) gets you cited inside AI-generated answers, ChatGPT, Perplexity, Gemini. AEO (Answer Engine Optimization) makes single passages directly extractable for AI Overviews and voice search. We do all three, because the same content engineered correctly wins all three.
- 03
How do you actually measure LLM citations?
- We benchmark 40-80 priority buyer prompts weekly across ChatGPT, Perplexity, Gemini, and AI Overviews, log which sources are cited, and track your share of those citations week over week. Where you should be cited and aren't, we re-engineer the passage or the schema. The dashboard is yours.
- 04
What's a realistic timeline for organic results?
- Days 1-30: technical foundation locked, schema deployed, first content shipped. Days 30-90: ranking velocity becomes visible on long-tail. Days 90-180: cluster authority compounds, top-3 share of voice on priority keywords, organic pipeline contribution stabilises. We measure every step, weekly.
- 05
Do you do programmatic SEO, or is that thin content?
- We do programmatic where the underlying data is real and the user need is genuine, comparison pages, location pages with first-party data, integration pages, glossary entries built from primary research. We don't do programmatic where it would amount to scaled spinning. The line is whether the page deserves to exist.
Rank on Google.
Be quoted by ChatGPT.
Compound on both.
Week 1: technical audit + schema spine. Week 2: first ranked-and-quotable URL ships. Day 14: LLM-surface monitoring live. Every Friday after that.
Pairs well with.
We’re direct about how we work.
Still something missing? Email hello@markingo.io. You’ll hear back within a business day.
Somewhere sharper. Think of us as your embedded growth team. You get the senior velocity of a well-run in-house function, without having to hire 9 specialists. We live in your Slack, your Linear, your calendar.
Want to know if ChatGPT is already citing you?
Send your domain. Full LLM-citation audit across ChatGPT, Perplexity, AI Overviews, and Claude. 3-page report back inside 48 hours.
Ready to compound?
A 30-minute intro. No deck. We’ll ask three questions, diagnose the biggest growth lever on your desk, and tell you if we’re the right people to run it.