Notes from the studio.
Frameworks, experiments, and post-mortems from the Markingo growth studio. Published when we have something worth saying — never on a schedule.
- Direct mailApr 2026
How we ship 200 bespoke printed reports a month.
The operations stack behind the highest-reply-rate outbound channel we've ever run.
- SEO / GEOMar 2026
The GEO playbook: ranking inside ChatGPT answers.
What we changed in our content architecture the month Perplexity citations overtook Google clicks.
- Landing pagesFeb 2026
A landing page system you can ship in 10 days.
The exact template we've used on 94 B2B SaaS landing systems, with 2.4× median lift.
- PaidJan 2026
Most attribution is theatre. Here's what we use instead.
A pragmatic framework for making paid-media decisions without pretending to know the truth.
- OutboundDec 2025
Deliverability is 70% of the outbound game.
Domain warming, inbox rotation, DMARC — the boring stuff that decides whether any copy matters.
- VideoNov 2025
Inside our monthly video pipeline.
How a 4-person crew ships 4-6 cinematic finished assets every month, without missing a week.
Monthly. Occasionally less. Never fluff.
One long-form piece per month on what we're seeing in the wild — paid, outbound, SEO, GEO, creative, and the occasional rant.