Local SEO and marketing playbooks.
How service businesses get found and booked: page libraries, GEO, landing pages, video, direct mail, outbound and paid. Written for the person doing the work, and every outside number links to its source.
ProgrammaticApr 2026Programmatic SEO That Ranks After the 2026 Spam Update
Google calls it scaled content abuse. How to build programmatic pages that hold up through the 2026 spam and core updates: make each page the database.
Direct mailApr 2026Direct Mail for Local Service Businesses: The System Behind a Bound Report
Why a researched, bound report still gets read when cold email does not, the operations layer that makes it repeatable, and the account math behind it.
SEO / GEOMar 2026Generative Engine Optimization (GEO): How to Rank in ChatGPT
Blue links pay out less every year. The playbook for being cited in ChatGPT, Perplexity and Google AI Overviews: citable passages and brand mentions.
Landing pagesFeb 2026High-Converting Landing Page Design: The System We Run
The landing page system we run for local service businesses: positioning, conversion copy, design, build and instrumentation, in a fixed order that holds.
PaidJan 2026Marketing attribution is theatre. Use incrementality instead.
Multi-touch attribution sells certainty it cannot deliver. Replace it with incrementality tests and blended cost per job to see what drove the booking.
OutboundDec 2025Cold Email Deliverability: The Part of Outbound Nobody Talks About
Copy gets the credit, but inbox placement decides whether a word reaches a human. The SPF, DKIM, DMARC and domain warmup stack we run, to the 2024 rules.
VideoNov 2025Video production for local service businesses, run as a monthly line
A monthly video production line for service businesses: 4 stations, a weekly cadence, and a banked B-roll library, so your channels never go dark.
New playbooks, when they are ready.
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