Notes from the studio.
Frameworks, experiments, and post-mortems from the Markingo growth studio. Built to be useful, cited, and acted on, never published just to fill a calendar.
Content·May 2026B2B SaaS Content Marketing Strategy That Compounds Pipeline
A content marketing system for SaaS that compounds: a quarter-mapped editorial calendar, senior writers, and a hub-and-spoke graph built to rank and get cited.
Intelligence·May 2026B2B lead intelligence: scoring, enrichment, and intent signals
An Apollo export is raw material, not a pipeline. Here is how lead scoring, multi-source enrichment, and intent data build a layer that feeds every channel.
Programmatic·Apr 2026Programmatic SEO That Ranks After the 2026 Spam Update
Most programmatic pages got deindexed this spring. The ones that rank at scale share one trait: each page is the database, not a description of one.
SEO / GEO·Mar 2026Generative Engine Optimization (GEO): How to Rank in ChatGPT
Blue links no longer pay out. The playbook for getting cited in ChatGPT, Perplexity, and Google AI Overviews, built on passage citability and brand mentions.
Landing pages·Feb 2026High-Converting Landing Page Design: Our 10-Day System
The landing page design system we run for B2B SaaS: positioning, conversion copywriting, design, build, and CRO instrumentation shipped in ten days for a 2x lift.
Creative·Jan 2026B2B SaaS creative should be a system, not one-off requests
The Compounding Creative System for B2B SaaS: one design system as source of truth, ad creative velocity that wins on volume, and a library that compounds.
Paid·Jan 2026B2B marketing attribution is theatre. Use incrementality instead.
Multi-touch attribution sells certainty it cannot deliver. Replace it with incrementality testing and blended CAC pacing that prove what drove the sale.
Direct mail·Apr 2026B2B Direct Mail Marketing: How We Ship 200 Reports a Month
B2B direct mail beats cold email on response rate, roughly 4.4% versus 1 to 3%. Here is the operations layer that makes it repeatable and the ACV math behind it.
Outbound·Dec 2025Cold Email Deliverability: The 70% of Outbound Nobody Talks About
Copy gets the credit, but inbox placement decides whether a word ever reaches a human. Here is the SPF, DKIM, DMARC, and domain warmup stack we run.
Video·Nov 2025B2B video production built as a pipeline, not one-off shoots
A monthly B2B video production line: four stations, a weekly cadence, and a B-roll library that publishes twice as much video content from half the shooting.
Monthly. Occasionally less. Never fluff.
One long-form piece per month on what we are seeing in the wild, paid, outbound, SEO, GEO, creative, and the occasional rant.