Video production for local service businessesFrom the job site.
To the finished film.
Every week.
The work you do is the best advertising you have, and most of it goes unfilmed. We send a shot list your crew can follow between jobs, then cut it into a film that sells the next one, captioned, titled in your colours, and sized for every place it needs to run.
A photograph says the job was done.
A film says how it was done.
And who was standing there doing it.
A film of a job you actually did answers the question a customer is too polite to ask: are you any good, and do you turn up. Film enough jobs and the answer stops being a claim.
4 stations. 1 finished film.
The brief, the footage, the edit, the cuts. The same 4 steps run for every client, every week, so a film arrives on a schedule you can plan around instead of when somebody finds the time.
pipeline.console- Station 01
The brief
Every film starts with 1 page: which job it shows, which service it sells, and what somebody watching should do next. Agreed with you before anybody picks up a camera, so nothing drifts in the edit.
- Station 02
The footage
We send a shot list your crew can follow on a phone between jobs: the arrival, the problem, the fix, the finished room, the handshake. Where a job deserves a proper shoot, we arrange one and direct it.
- Station 03
The edit
Cut to the story the brief set out, with captions burnt in for the majority who watch on mute, your logo and colours on the titles, and a voiceover scripted and recorded, or your own voice if you would rather.
- Station 04
The cuts
1 film becomes the versions each place needs: the long one for your service page and YouTube, the vertical for Reels and Shorts, the square for the feed, and a short cut for advertising.
Every job filmed keeps paying.
Footage captured for 1 film becomes the spine of the next few: the before and after, the short clip, the shot of your van arriving. Every clip lands in a folder on your side, labelled by job, service and city, and it stays yours.
library.liveFilm once, cut several times
A single job filmed properly gives you the long film, the vertical cut, the before and after, and a handful of short clips. The footage keeps paying out for weeks after the van has left.
A library you can open
Every clip lands in a folder on your side, labelled by job, service and city, so anybody in your office can find the shot of the flooded basement in Coquitlam without asking.
Titles built once
Your logo, your colours, your captions and end cards are built once and reused on every film, so the tenth video looks like it came from the same company as the first.
It gets easier
Once the library has a few jobs in it, new films draw on footage you already own. Less filming, more finished video, and a growing record of the work you have actually done.
1 film. 5 formats.
Right shape everywhere.
Every cut is framed and titled for the place it runs, from the original footage. A vertical film is composed as a vertical film, so the captions land where a thumb is not covering them.
- /01
16:9 widescreen
Service pages · YouTube · your Google profile
- /02
9:16 vertical
Reels · Shorts · TikTok · Stories
- /03
1:1 square
Facebook and Instagram feed
- /04
4:5 portrait
The format that fills a phone screen
- /05
Bumper :06
Short ad cuts and retargeting
5 days. 1 film. Every week.
- MON
The brief
Which job, which service, and what a viewer should do next. Agreed in writing.
- TUE
The shot list
A short list your crew can follow on site, or a shoot arranged and directed.
- WED
First cut
The film assembled to the brief, sent over for your comments.
- THU
Finish
Captions, titles, colour and sound finished against your notes.
- FRI
Hand over
Every format exported, the film embedded on the page that takes the booking.
Phone footage of a real job, cut properly, beats a polished advert about a job that never happened.
The edit is where a day of clips becomes something worth watching: the order, the pace, the captions that carry it on mute, the colour matched so a basement shot at 7am and one shot at noon look like the same job. That is the part we take off your hands.
What actually lands.
- /011brief per film: the job, the service, and what a viewer does next
- /025formats cut from every film, sized for where it will be watched
- /03Captionsburnt in, since most of this is watched with the sound off
- /04Voiceoverscripted and recorded, or your own voice if you prefer
- /05Linkedevery film embedded on the page that takes the booking
- /06Yoursevery raw file and finished cut, in a folder on your side
Every month, scoped & shipped.
A fixed monthly scope, agreed up front. Everything below comes with it, in every format, in a folder you own.
- 01
A plan for the quarter
Which jobs are worth filming, which services they sell, and where each film will be used.
- 02
Script and shot list per film
1 page: the story, the shots, the order. Written so a crew can follow it between jobs.
- 03
Filming, or direction for yours
We arrange and direct a shoot where a job deserves one, or coach your crew through the shot list.
- 04
The edit
Cut to the brief, with your logo, your colours, and captions burnt in for viewing on mute.
- 05
Voiceover and sound
Scripted and recorded, or your own voice recorded properly, with the sound cleaned up.
- 06
Every format you need
16:9, 9:16, 1:1, 4:5 and a short ad cut, sized for where each one will be watched.
- 07
A library on your side
Every raw file and finished cut in a folder you own, labelled by job, service and city.
Boring tools. Sharp output.
The result comes from the shot list and the edit. A phone in the hands of somebody following a good brief goes further than most people expect.
- Your phone cameraA shot list you can follow on site
- Premiere / ResolveThe edit, and the colour match
- After EffectsTitles, callouts, end cards
- CaptionsBurnt in, checked by hand
- VoiceoverScripted, recorded, or your own
- Your folderEvery raw file and cut, handed over
What owners ask on the first call.
- 01
We are on job sites all day. Who films it?
- Usually your own crew, on a phone, following a shot list short enough to read between jobs: the arrival, the problem, the work, the finished room. Where a job deserves a proper shoot, we arrange one and direct it. Either way the editing, captions, titles and formats are ours.
- 02
What is actually worth filming?
- The jobs a customer is nervous about. A flooded basement dried out. An asbestos survey explained in plain words. A panel upgrade from start to finish. A customer saying what it was like to deal with you. Those films answer the doubt that stops somebody calling.
- 03
Nobody in the business wants to be on camera.
- Then we build the film around the work rather than a presenter: the job itself, the before and after, captions and a scripted voiceover. Plenty of the best ones never show a face.
- 04
Where do these films actually go?
- On the service page for that job, which is the one taking the enquiry, then on your Google profile, your social feeds, and into any advertising you run. Every film is cut in the formats each of those places needs.
- 05
Do we own the footage?
- Always. The raw files and every finished cut land in a folder on your side, labelled by job, service and city. If you stop, you keep all of it.
Film the job.
Cut it properly.
Put it where customers look.
Week 1: the brief and the shot list. Week 2: the first job filmed. Week 3: the first film live on the page that takes the booking, and the next job on the list.
The method, written down.
How we think about this work, in long form, with every outside number linked to its source.
Video10 min readVideo production for local service businesses, run as a monthly line
A monthly video production line for service businesses: 4 stations, a weekly cadence, and a banked B-roll library, so your channels never go dark.
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Landing pages10 min readHigh-Converting Landing Page Design: The System We Run
The landing page system we run for local service businesses: positioning, conversion copy, design, build and instrumentation, in a fixed order that holds.
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Pairs well with.
Got a job worth filming this month?
Tell us the job, the service it sells and where you want the film to run. We come back with the shot list and a fixed price.
Want the phone to ring?
A 30-minute call. Tell us the work you want more of and the areas you serve. We’ll show you the searches happening there now, the pages it would take to cover them, and what that costs at $50 a page. You keep that whether or not you hire us.