01 / Inbound · Landing pages, run as systems

Pages that close.
In ten days.
On the metric that matters.

A landing page isn’t a website, it’s a sales argument, engineered, instrumented, iterated against one number. Discovery, narrative, design, copy, build, A/B, shipped in ten business days, measured in pipeline, not pageviews.

/01
10d
kickoff to live, by design, not by accident
/02
<1.2s
mobile LCP at p95, baked in from line one
/03
2.4×
lift target over the incumbent page within 60d
/04
A/B
instrumented from launch, never an afterthought
Our premise

A landing page is not a website. It is a sales argument, engineered, instrumented, and iterated against one number. We write it as a system, not a surface, narrative first, performance second, surface third.

The page is where belief becomes action.
Above the hold-fast must earn the scroll.
Below it must earn the click.

Live · 8-second showreel

Motion that holds the room.

A premium B2B SaaS landing page rendered as a tilted browser frame, scrolling from hero to features in eight seconds. The kind of moment that earns a second look.

showreel.lpLIVE LOOP
The library · Section archetypes × industries × styles

Every section, designed in dialect.

Browse the section archetypes we ship, heroes, features, product walkthroughs, metrics, pricing, testimonials, CTAs. Each one rendered across the industries and styles that earn the room.

  • 7
    archetypes
  • 33
    variants
  • 8
    industries
Archetype · 01

Heroes

The opener, three seconds to set the argument. Six compositions across data-dense, editorial, code-forward, illustrative, minimal, and photographic.

Archetype · 02

Features

What it is, why it's different, how it works. Bento, icon strip, split copy + UI, stats with logos, comparison, alternating.

Archetype · 03

Product walkthrough

Show the thing in action. Browser frame, scroll-driven storytelling, horizontal carousel, sticky split, video-led.

Archetype · 04

Metrics & trust

Proof at weight. Logo wall, big-number editorial, KPI tile grid, animated counter.

Archetype · 05

Pricing

The offer, made legible. 3-tier classic, comparison matrix, usage slider, enterprise single-card.

Archetype · 06

Testimonials & case studies

Voice of the customer. Pull-quote editorial, photo-led, metrics-first case study, video card.

Archetype · 07

CTA & footer

The closing argument. Editorial close, split book-a-call, floating action, minimal sign-up.

Every variant is a real section we’ve shipped or can ship, same obsidian palette, same signal-lime accent, same restraint. Ask for the industry / style you want and we’ll mock the page on top.

Brief a page
The four benches

Four benches. One closing page.

Discovery, design + copy, build + instrument, ship + measure. Each bench owns one slice of the argument, and the page only ships when all four signed off.

Four-bench landing-page studio: discovery, design + copy, build + instrument, ship + measure.
the.studio
  • Bench 01

    Discovery + narrative

    A 2-hour working session on positioning, ICP, and the one number this page has to move. Output: a written narrative brief, hero claim, belief shifts, proof architecture, CTA hierarchy. The page is decided here, on paper, before anyone opens Figma.

  • Bench 02

    Design + copy

    Figma system v0: typography, color, motion, grid, a strong, opinionated first cut. Senior writer pass on every sentence in parallel: every line earns its place, hero claim hits in the first three seconds, the page reads like a sales argument, not a brochure.

  • Bench 03

    Build + instrument

    Next.js, Webflow, or HubSpot, your stack, our build discipline. LCP under 1.2s on mobile, CLS under 0.05, accessibility held above WCAG AA. Analytics + experimentation infrastructure is a first-class layer, not a bolt-on, so day-one shipping ships with the A/B harness already wired.

  • Bench 04

    Ship + measure

    Live in week two. First A/B running by day 14. First readout in writing by day 30, what moved, what didn't, what we'd change. The page is treated as a system that compounds, not a deliverable that gets handed off.

The 10-day shape

Ten days. A signed brief, then execution.

  1. DAY 1-2

    Discovery

    Working session, ICP locked, narrative brief signed, hero claim agreed in writing before Figma opens.

  2. DAY 3-4

    Design v0

    Figma system shipped, page composition signed, copy first-pass with senior editor review queued.

  3. DAY 5-6

    Iterate

    Two rounds of design + copy refinement, motion language locked, CTA hierarchy proofed, mobile composition verified.

  4. DAY 7-8

    Build

    Production build on your stack, Next.js / Webflow / HubSpot. Performance gate held all the way through.

  5. DAY 9-10

    Ship + A/B

    QA five-stage gate cleared, launch, day-one A/B running. First weekly readout queued for day 17.

Deliverables

Every page, scoped & shipped.

Fixed scope per page. Discovery, narrative, design, build, A/B, analytics, 30-day measurement loop. Everything below, every page, with the bench discipline that makes the 10-day shape repeatable.

  • 01

    Discovery + positioning workshop

    2h working session, ICP definition, hero-claim sign-off, written narrative brief.

  • 02

    Hero narrative + supporting copy

    Senior-writer drafted, every sentence proof-tested against the argument.

  • 03

    Figma design system + page design

    Type, color, grid, motion language, codified, shippable, handed off as living tokens.

  • 04

    Production build

    Next.js / Webflow / HubSpot. LCP < 1.2s, CLS < 0.05, accessibility held to WCAG AA.

  • 05

    A/B test harness + first experiment

    Day-one experiment shipped with pre-registered hypothesis and kill rule.

  • 06

    Analytics + tracking integrity audit

    GA4, server-side events, conversion goal validated, UTMs round-tripped clean.

  • 07

    30-day measurement + iteration loop

    First weekly readout day 17, monthly review with three-number scorecard in writing.

Questions we get

What buyers ask on the second call.

01

Why 10 days specifically?

Because anything longer is a planning failure, and anything shorter is a quality failure. We've found the bottleneck on a single landing page is rarely the design or build, it's narrative alignment. By front-loading the discovery + narrative session into days 1-2, we resolve the actual hard part before code or pixels exist. Days 3-10 is execution against a signed brief, which is fast because every decision is already made.
02

What's a realistic 2.4× lift?

On accounts with a real incumbent page that's been running for 6+ months, we typically see 2-3× CVR lift in the first 60 days, bigger if the existing page was hero-clip-and-grid template work, smaller if the existing page was already opinionated. The 2.4× is a median across the engagements that completed; we're honest when the math doesn't carry and we'll tell you on day 1 if your page is too low-volume to A/B properly.
03

Can you build on our existing stack?

Yes. We ship on Next.js, Webflow, or HubSpot most often, with occasional Framer / WordPress / custom builds when the situation calls for it. We'll match the stack your team can self-serve from after the engagement, there's no point shipping a beautiful Next.js page if your marketing team can't update copy without a developer.
04

What about A/B testing, do you run it for us?

Day-one A/B harness is included; we ship with the first experiment running. Past day 30, you can self-serve via the Posthog / Optimizely / GrowthBook integration we install, or keep us on a measurement retainer where we run the experiment cadence weekly with a written readout monthly. Most teams pick the retainer for the first quarter, then bring it in-house once the muscle is built.
05

Do you do the whole site or just one page?

We focus on landing pages, homepage, key product pages, comparison pages, feature pages, paid-ad landers. Full marketing sites with complex CMS architecture are out of scope; we'll happily refer you to studios who do that better. The landing-page focus is what lets us hit the 10-day shape and the LCP / CLS gates with confidence.
A shipped landing page glowing on a CEO's monitor at first light, the day-one A/B already running.
Ready when you are

Open the brief.
Set the page.
Ship the system.

Day 1: discovery + narrative brief signed. Day 6: design + copy locked. Day 10: live, with day-one A/B running, LCP under 1.2s, conversion goal round-tripping clean. Every page, every time, by design.

Common questions

We’re direct about how we work.

Still something missing? Email hello@markingo.io. You’ll hear back within a business day.

  • Somewhere sharper. Think of us as your embedded growth team. You get the senior velocity of a well-run in-house function, without having to hire 9 specialists. We live in your Slack, your Linear, your calendar.

Send the page you want us to ship in 10 days.

One paragraph on what you sell and the metric you want to move. We come back with a written brief inside two business days.

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Accepting two new partners this quarter

Ready to compound?

A 30-minute intro. No deck. We’ll ask three questions, diagnose the biggest growth lever on your desk, and tell you if we’re the right people to run it.

Average response time · 4 hrs · M-F