Terms of service
These terms cover the use of markingo.io and the free Markingo X-Ray tools. Paid client engagements are governed by a separate Master Services Agreement. We are headquartered in Vancouver, British Columbia, and these terms are governed by BC law. The full text lives below; the practical points fit on one page.
Engagement terms
These terms govern your use of markingo.io, the Markingo X-Ray free audit tools, our newsletter, and the contact and scheduling channels we operate. They form an agreement between you and Markingo Systems Inc. (“Markingo,” “we,” or “our”), a corporation based in Vancouver, British Columbia, Canada. If you do not agree, please do not use the site.
These terms cover only the use of this website and the free tools we host on it. The terms under which we deliver our paid services to clients are set out in a separate Master Services Agreement (MSA) and an accompanying Statement of Work (SOW) signed by both parties. Nothing on this website is itself an offer to provide services, and visiting the site does not create a client relationship.
The free X-Ray tools
The Markingo X-Ray suite (currently the Citation Checker at /tools/citation-checker, with more tools to follow) is provided free of charge for individuals evaluating their own brand. We offer the tools on an “as is” basis and you accept the rules below.
Three runs per day per IP without email. Six per day per email-gated user. Lifetime caps of six and twelve respectively.
The score and recommendations reflect live AI engine behaviour on the day of the run. They are not professional advice.
You may not scrape, defeat rate limits, or resell the output. We may suspend access for abuse.
Every run, anonymised, may feed the Markingo Living Index. We never identify your brand without your written consent.
The branded report we send is for your own use. You may share it internally and with advisors; please do not resell it.
Eligibility
You must be at least sixteen years old and have authority to bind the organisation you represent (if you are submitting a form on its behalf) to use the site. The tools are intended for business use; we do not direct them at children.
Acceptable use
You agree not to misuse this site or our services. Without limiting the rest of these terms, you agree not to:
- Attempt unauthorised access to the site, servers, or related systems
- Submit unlawful, defamatory, or infringing content
- Interfere with or disrupt the integrity or performance of the site
- Use the site or tools to send spam, phishing, or other unsolicited messages
- Reverse engineer or decompile the tools, except as permitted by law
We reserve the right to suspend or terminate access to anyone who breaches these terms or whose use, in our reasonable judgement, threatens the security, availability, or reputation of the site or other users.
Intellectual property
All content on markingo.io, including copy, imagery, code, design system, the Markingo wordmark and logo, and the underlying tool implementations, is copyright Markingo Systems Inc. unless explicitly attributed otherwise. We grant you a limited, non-exclusive, non-transferable licence to view, run the free tools, and download the branded PDF reports we send to you for your own internal business use. All other rights are reserved.
Trademarks and product names mentioned on the site (including the names of AI engines we query, competitor brands surfaced by the Citation Checker, and the platforms our service pages reference) are the property of their respective owners. We use them for identification only and do not imply endorsement.
If you submit content to us through any form (a message, your domain to audit, feedback about the tool), you grant us a perpetual, royalty-free, worldwide licence to use that content for the purposes described in our Privacy policy, including aggregated and anonymised use in the Markingo Living Index. You retain ownership of the content you submit.
Privacy and cookies
How we handle personal information is documented in our Privacy policy. The cookies we use are documented in our Cookie policy. Both are incorporated into these terms by reference. If there is any conflict between those documents and these terms, the more specific document controls.
Third-party links and services
The site may link to external resources we do not control (for example, the AI engines we query on your behalf, scheduling via Cal.com, the Office of the Privacy Commissioner of Canada). We are not responsible for the content, privacy practices, or accuracy of those resources. Linking is not an endorsement.
Disclaimer of warranties
The site and the free tools are provided on an “as is” and “as available” basis. To the maximum extent permitted by law, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the tools will be uninterrupted, error-free, or that the scores they produce are predictive of any specific business outcome. Use the output as one input among many.
Limitation of liability
To the maximum extent permitted by applicable law, Markingo Systems Inc., its directors, employees, and contractors will not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenue, arising out of or in connection with your use of the site or the free tools, even if advised of the possibility of such damages. Our aggregate liability for any direct damages relating to the free site and tools is limited to one hundred Canadian dollars (CAD $100). This limitation does not apply to liability that cannot be excluded under the consumer protection law applicable to you, or to our gross negligence, wilful misconduct, or fraud.
Indemnification
You agree to indemnify and hold harmless Markingo Systems Inc., its directors, employees, and contractors from any claim, loss, or expense (including reasonable legal fees) arising out of your breach of these terms or your misuse of the site or the free tools.
Governing law and jurisdiction
These terms are governed by the laws of the Province of British Columbia and the laws of Canada applicable in it, without regard to conflict-of-laws principles. The exclusive forum for any dispute arising from these terms or your use of the site is the courts located in Vancouver, British Columbia, and you submit to the personal jurisdiction of those courts. Nothing in this section limits your statutory rights under the consumer protection law of your country of residence.
Changes to these terms
We may update these terms from time to time. The effective date at the top reflects the version currently in force. When we make a material change we will give notice through the site (and, where appropriate, by email) before the change takes effect. Continued use of the site after a change means you accept the updated terms.
Contact us
Legal notices and questions about these terms: legal@markingo.io
General contact: markingo.io/contact
Mailing address available on request.