A deterministic quarter, repeated 127 times.
This isn't an agency Gantt chart that gets thrown out after kickoff. It's the actual sequence we've run on every B2B SaaS partner since 2022 — with the scars to prove it.
How a quarter with Markingo actually runs.
This isn't an agency Gantt chart. It's a deterministic sequence we've run on 127 partners. You get the same system — tuned to your market, not reinvented.
- 01IntakeWeek 0 — 1
ICP, signals, and math
We reverse-engineer your ICP from the revenue data, build the signal model, and set the compounding metrics we'll run against for the next four quarters.
- 02FoundationWeek 1 — 3
Positioning, site, system
New category narrative. New landing-page system. Brand + motion + copy + build, instrumented from day one. This is your new inbound engine's birthday.
- 03VelocityWeek 2 — 8
Content + video + SEO/GEO
We turn on the publishing machines — blog, video, programmatic pages — and start compounding the surface area that Google, Perplexity, and ChatGPT all index.
- 04DemandWeek 4 — 12
Paid + direct mail + outbound
Paid across Google/Meta/LinkedIn/TikTok/YouTube runs against a cross-channel attribution model. Direct mail hits every tier-1 account. Outbound books meetings.
- 05CompoundOngoing
Scale, iterate, defend
Every channel feeds every other channel. Monthly reviews prune what loses, double what wins. The system gets cheaper and more productive each quarter.
Day-by-day, no mysteries.
Contract signed, access granted
You receive a Notion onboarding doc, calendar invites for week 1, and Slack access.
Intake + data access
Analytics, CRM, ad accounts, source of truth. We audit read-only first.
Diagnostic delivered
Written one-pager: what's broken, what's working, what we'd do differently. Not a deck.
Positioning workshop
2-hour working session. Outputs: new narrative, ICP canvas, outcome metric.
Plan signed off
Quarterly roadmap with weekly milestones. You sign. We execute.
First artifacts in review
Usually the new landing page hero or direct-mail concept. Ugly but real.
Paid accounts audited + rebuilt
If paid is in scope. Parallel track with landing page.
Video script approved
Shoot schedule set. Studio booked.
Landing page live
Instrumented. A/B test running. Content engine spinning up.
First measurement readout
30-min call. Three numbers. What we'd change for month 2.
Six non-negotiables.
Every one of these exists because we’ve seen the alternative fail.
- 01One Slack channel. Every touchpoint visible.
- 02Async by default. Long meetings are taxes.
- 03Written plans. Verbal agreements don't ship products.
- 04Weekly demos. Monthly reviews. Quarterly strategy.
- 05No surprise work. No surprise invoices.
- 06Shared Linear board. Your team sees our queue.
Ready to compound?
A 30-minute intro. No deck. We’ll ask three questions, diagnose the biggest growth lever on your desk, and tell you if we’re the right people to run it.