We've shipped 94 B2B SaaS landing systems. Median lift over the incumbent page: 2.4× on the primary conversion. Here's the exact template.
Day 1–3: positioning. One page, three questions: who, what, why now. Everything downstream is a writeup of that one page.
Day 4: wireframe. Hero (big claim + proof), three belief-shifts, objection handling, proof band, pricing teaser, FAQ, CTA. In that order. No exceptions.
Day 5–7: copy + design in parallel. Senior writer + art director working against the same Notion doc. Ship-quality copy v1 by day 6.
Day 8: build. Next.js, framer-motion for the hero, Tailwind for speed. Mobile-first, dark-first. LCP under 1.2s on field data.
Day 9: instrumentation. PostHog event model, Hotjar session replay, Vercel speed-insights. First A/B test primed but not shipped.
Day 10: live. We ship and measure. First readout at 14 days.
Written in the studio. Published when we had something to say.
