The sexy part of outbound is the copy. The 70% of the game that decides whether copy ever gets read is deliverability. Everyone wants to talk about the 30%.
Domain strategy: we buy separate sending domains (never the primary brand) and warm them for 21 days before a single prospect send. SPF, DKIM, DMARC on policy=reject.
Inbox rotation: 40 inboxes across 4 domains for a typical 10k-send month. Each inbox caps at 40 sends/day. Boring math that keeps you out of the spam folder.
Send-time variability: humans don't send exactly 10 emails on the minute. Our cadence tool randomizes send time per inbox per day.
Reply handling: positive replies are triaged by a human within 20 minutes during business hours. The inbox warming protects deliverability; the human response protects the brand.
Written in the studio. Published when we had something to say.
