Markingo is one team in place of the five vendors a SaaS launch usually needs. Strategy, product demo videos, weekly social, a site that ranks in Google and gets cited in AI answers, paid ads, outbound and direct mail, built as one system from one strategy.
One GTM team
Vertical B2B SaaS selling into healthcare, accounting, construction, legal, insurance, real estate, HR and compliance.
Most SaaS teams assemble go-to-market from specialists: a strategy consultant, a video studio, a social agency, an SEO agency and an ads or outbound shop. Each can be good at its piece. None of them is responsible for the whole.
Each vendor turns your positioning into its own version. The demo leads with one benefit, the ads with another, the landing page with a third, and a buyer who sees all three meets three different products.
Someone has to brief five teams, chase five timelines and settle the arguments between them. In a lean SaaS company that someone is a founder or the only marketer, and it becomes their whole week.
The SEO agency waits on the video. The ads shop waits on the landing page. Every hand-off between vendors is a queue, and a launch is a chain of them.
Each vendor reports on its own channel: views, rankings, clicks, replies. Five dashboards, and no one accountable for whether the launch produced qualified conversations.
One team, one strategy document. The person who wrote the positioning reviews the script, the pages, the posts and the ads, so the launch says one thing everywhere it shows up.
Ten workstreams in three groups. Where a workstream has its own page, the page goes deeper on how the work runs, what you get and what it takes from your side.
Strategy
What to say, to whom, and the guardrails
ICP, positioning, messaging and a channel plan, written down before anything is built. Every other line on this list is briefed from that document.
How it runsAccount research, enrichment and first-line personalization run with AI, then read and corrected by the people who wrote the strategy.
HIPAA-aware forms and tracking for healthcare SaaS, no PHI in ad pixels or analytics, and BAA-covered tools wherever PHI could be involved.
How it runsContent
What buyers watch, scroll and present
Scripted, produced and cut for the site, sales, ads and social. One master edit, then the cutdowns and aspect ratios each channel needs.
How it runsReels, Shorts, TikToks, carousels and posts across Instagram, Facebook, YouTube, TikTok, LinkedIn and X, on a calendar you approve.
How it runsThe deck your reps present, the one-pagers they leave behind, and the creative for every campaign, in one visual system.
Demand
The channels that carry it to buyers
Site, landing pages and programmatic pages for use cases, industries and integrations, built to rank in Google and be cited by ChatGPT, Perplexity and AI Overviews.
How it runsMeta, Google, YouTube and LinkedIn, with the creative made in house, so a new angle goes from idea to live ad without a second agency.
Cold email and LinkedIn from warmed domains, sent to enriched lead lists built from the ICP, with copy written per segment.
Postcards and printed packages for the high-value accounts worth a physical touch, timed to land inside the outbound sequence.
Meta, Google, YouTube and LinkedIn, with the creative made by the team that made the demo.
Warmed domains, rotated inboxes, copy per segment and replies triaged by a person.
Printed packages for the named accounts where one physical touch is worth the cost.
Every engagement runs in the same order. Nothing is produced until the strategy is written and signed off, because every later piece is briefed from it.
We read your sales calls, your CRM, your win and loss notes, and the sites of the alternatives your buyers weigh you against. Out of it comes the strategy document: ICP, positioning, messaging by buyer, and a channel plan in priority order.
The setup quarter builds what the strategy calls for: the site and landing pages, the page library, the demo master and its cuts, the first month of social, ad accounts and creative, outbound domains and lists.
Channels switch on in the order the plan sets, not all at once. Search pages ship in phases, outbound starts on warmed domains, and paid starts small to find the angles worth scaling.
The monthly retainer keeps the cadence: new pages, weekly social, fresh ad creative and refreshed lead lists, with a monthly readout on what to do more of and what to stop.
Nothing moves into the build until you have signed off the strategy document, and it stays yours, like everything else we make. What goes into the strategy.
Software for healthcare, insurance, legal and finance sells to buyers who read the fine print, and the marketing has to hold up to the same reading. For healthcare SaaS, that means tracking, forms and tools are planned around protected health information before anything is built.
We are not your compliance function and we do not certify anything. We build the marketing so your reviewer’s job is short, and your compliance or legal team signs off before anything goes live.
Tags are reviewed page by page and kept off anything where health information could be entered or inferred.
Demo and contact forms ask only for what sales needs, with a plain note not to include patient details.
If a flow could carry PHI, it runs on tools that will sign a Business Associate Agreement.
Consent management set up for the regions you sell into, so analytics load only when they should.
Every product claim is tied to a source in a claims log your reviewer can check line by line.
Demo videos and screenshots use made-up records, never a real customer's data.
AI is what lets one team cover ten workstreams. It does not decide what your company says. Every piece that reaches a buyer is written or edited, and checked, by a senior person.
If a sentence goes out under your name, a person read it first.
We have not published a SaaS case study yet, so we will not imply one. Here is what is real: a search build with measured results, a founder who has been on both sides of a software sale, and a free tool you can run on your own site.
The search method
A residential cleaning company in Vancouver, BC, name withheld by agreement, 400 pages over 12 months. It is a service business, not SaaS. It is here because the method is the one we use for SaaS page libraries: research the searches, approve one page, build the library in phases, and measure it in Search Console.
The founder
Started in accounting, doing bookkeeping and accounts receivable for construction and education businesses, with a BCom in Accounting and Finance. Then founded Singoa, an accounts receivable SaaS. He has been the buyer these products sell to, and the founder trying to reach that buyer.
Free tool
Asks ChatGPT, Claude and Gemini 10 buying questions about your category, scores how often your site is cited, and gives you 5 moves to raise the score.
ChatGPT
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Claude
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Gemini
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Our best work is for B2B software sold into traditional industries, where buyers are experts in their own field, skeptical of generic marketing, and reachable through more channels than LinkedIn alone.
We write to: Practice managers, revenue cycle leads, clinical ops and the IT reviewer.
We write to: Firm partners, controllers and the ops lead who owns the close.
We write to: Owners, project managers, estimators and the office manager.
We write to: Managing partners, legal ops and practice administrators.
We write to: Agency principals, carrier ops and claims leaders.
We write to: Brokers, property managers and portfolio operators.
We write to: HR directors, people ops and payroll administrators.
We write to: Compliance officers, risk leads and internal audit.
Signs we will work well together
Each plan opens with a one-time setup quarter that builds the system, then a monthly retainer that keeps it running. Ad spend and print are billed at cost, separate from the fee.
A SaaS team putting its first real go-to-market system in place: positioning, a site that ranks, demo video and a steady social cadence.
A SaaS team running several channels at once, with outbound, paid and direct mail working from the same strategy as the content.
A SaaS team covering several segments or verticals, with account-based direct mail and founder thought leadership on top.
Every monthly line has a published unit price, so a plan can be trimmed or extended to fit the channels the strategy says to run. You own the pages, the videos, the source files and the accounts.
Compare the plansAnything else, write to us or read the plans.
What does a B2B SaaS go-to-market agency do?
Why one team instead of five specialist agencies?
Do you have SaaS case studies?
Which SaaS companies are the best fit?
Where does AI fit, and who checks the work?
How do you handle HIPAA for healthcare SaaS?
Can you work with our existing site, brand and team?
How does pricing work?
One line on the product and one on the buyer is enough to start. We reply with the first moves we would make, and a time to talk if you want one.
A 30-minute call. Tell us what you sell, who buys it and where the pipeline stalls. We come back with the first moves we would make and what the setup quarter would include, whether or not you hire us.