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Demo videos for B2B SaaS

SaaS product demo video production, from one script to every cut.

We script the demo from your positioning, capture the product with clean demo data, add motion, voice and captions, then cut one master edit into the versions your site, your sales team, your ads, your onboarding and your social feeds each need.

Book a 30-min introThe six video types ↓
The edit
Captions burned in
00:42 / 02:10
Motion
Screen
Voice
Captions
  • 16:9Site, sales
  • 9:16Reels, Shorts
  • 1:1Feed
  • 4:5Paid social
What we make

Six kinds of video, each with a job to do.

A SaaS company rarely needs one video. It needs the demo, and then the versions of it that work in each place a buyer meets the product. These are the six we make most.

  • Usually 2 to 4 min

    Product demo

    The full walkthrough: the problem in the buyer's words, the workflow, and the moment it is solved. The video a prospect watches before they agree to a call.

    Lives on Homepage, pricing page, sales follow-up

  • Usually 60 to 90 sec

    Explainer

    The idea before the interface, for buyers who do not know the category yet. Motion graphics and voiceover carry it, with the product shown only where it helps.

    Lives on Top of the homepage, paid, events

  • Usually 30 to 60 sec

    Feature launch

    One feature, one outcome. Cut for the launch post, the changelog, the customer email and the ad that tells last quarter's lost deals it now exists.

    Lives on Launch post, email, LinkedIn, paid

  • Usually 1 to 3 min each

    Onboarding

    Short how-tos, one task each, answering the questions new customers ask in their first week so the first month of use goes the way the demo promised.

    Lives on In-app, help center, onboarding email

  • Usually 30 to 90 sec

    Sales cutdowns

    The demo re-cut per buyer and per objection: the short version for the owner, the workflow detail for the ops lead, the security walkthrough for IT.

    Lives on Sales email, proposals, the deck

  • Usually 15 to 45 sec

    Vertical cuts for social

    9:16 with burned-in captions and a hook in the first seconds, built to be watched with the sound off in a feed.

    Lives on Reels, Shorts, TikTok, LinkedIn

How a demo gets made

Script first. Record once. Cut many times.

The most common reason a demo video does not get used is that it was made before anyone agreed on what the product is for. Ours start from the strategy document, so the script is an argument you have already approved.

Four stages of a video library: film once and cut several times, a library you can open, titles built once, and it gets easier.
  1. /01

    Script

    Written from the messaging house: a hook, the problem as the buyer describes it, the workflow, the proof, the ask. Approved by you before anything is recorded.

  2. /02

    Capture

    Screen capture on a staging account at full resolution, filled with synthetic records and cleaned of stray notifications, so every frame is one you would put on your homepage.

  3. /03

    Motion and voice

    Zooms, callouts and motion graphics that point at what matters, with a human or AI voiceover chosen per video type, and licensed music.

  4. /04

    Master edit

    The long version, built in layers (screen, motion, voice, captions on separate tracks) so a changed screen means one section re-recorded, not a new video.

  5. /05

    Cutdowns

    The master cut into the lengths and aspect ratios each placement needs, with captions files, thumbnails and the project files handed over.

One edit cut into five formats: 16:9 widescreen, 9:16 vertical, 1:1 square, 4:5 portrait and a 6 second bumper.
What you get

One master, every format it needs.

  • 16:9 for the site, YouTube and sales
  • 9:16 for Reels, Shorts and TikTok
  • 1:1 and 4:5 for LinkedIn and Meta feeds and ads
  • Short bumpers for the opening seconds of an ad
  • Captions files and burned-in captions
  • Thumbnails for every cut
  • The script, the project files and the raw capture
Where each cut goes

A demo is only useful where buyers see it.

Each placement gets the cut built for it. This is the default map; the channel plan decides which of these your launch uses first.

  • Homepage heroSilent loop, 20 to 40 secShows the product working before the visitor reads a word.
  • Pricing pageThe full product demoThe page where a buyer decides whether a call is worth it.
  • Sales follow-upBuyer-specific cutdownSomething the champion can forward to the person who signs.
  • LinkedIn and Meta ads15 to 30 sec, 1:1 and 4:5Square and portrait cuts take up more of a phone screen than landscape.
  • YouTubeFull demo plus ShortsBuyers search YouTube for how-to and comparison videos.
  • OnboardingTask how-tosAnswers the week-one questions before they become tickets.
  • Trade showsLooping booth cut, no audioReadable from across an aisle, with no one to press play.

From your side

What we need to start.

  • A staging or demo account, or access to build one
  • A walkthrough call with whoever demos the product best
  • A subject expert to check the script for accuracy
  • Brand assets, or the brand system we build with you

Regulated SaaS

Synthetic data, every frame.

For healthcare, finance and legal software, nothing real appears on screen: no patient, no client, no account number. Claims in the script are tied to a source, and your compliance or legal reviewer approves the cut before it ships.

How a healthcare build changes

The vertical cuts feed the weekly calendar on social media content, and the full demo sits on the pages built in SEO and AI search, so one shoot keeps paying out across the system.

Plans

A setup quarter, then a monthly run.

Each plan opens with a one-time setup quarter that builds the system, then a monthly retainer that keeps it running. Ad spend and print are billed at cost, separate from the fee.

/01Month-to-month after setup

Foundation

A SaaS team putting its first real go-to-market system in place: positioning, a site that ranks, demo video and a steady social cadence.

Setup
$12,000
one time
Monthly
$4,000
after setup
Every line in Foundation
/026 months after setup

Engine

A SaaS team running several channels at once, with outbound, paid and direct mail working from the same strategy as the content.

Setup
$17,500
one time
Monthly
$7,500
after setup
Every line in Engine
/039 months after setup

Dominance

A SaaS team covering several segments or verticals, with account-based direct mail and founder thought leadership on top.

Setup
$25,000
one time
Monthly
$12,000
after setup
Every line in Dominance

Every monthly line has a published unit price, so a plan can be trimmed or extended to fit the channels the strategy says to run. You own the pages, the videos, the source files and the accounts.

Compare the plans
Questions we get

Questions about demo videos.

01

How long should a SaaS product demo video be?

Long enough to show one workflow from problem to result, which for most B2B products is two to four minutes for the full demo. Everything else is shorter: 60 to 90 seconds for an explainer, under a minute for a feature launch, and 15 to 45 seconds for vertical social cuts. The master is long so that every cut can be short.
02

Do you use real customer data on screen?

No. We record on a staging or demo account filled with synthetic records, so no customer's name, invoice or patient appears in any frame. For healthcare and finance SaaS this is a hard rule, and your team reviews the footage before anything is published.
03

Human voiceover or AI voice?

Either, chosen per video type. A human voice suits the flagship demo and the explainer. A consistent AI voice can make sense for onboarding videos that change with every release. We recommend, you decide.
04

What happens when the product UI changes?

The edit is built in layers, with screen capture, motion, voice and captions on separate tracks. When a screen changes, that section is re-recorded and the cuts are re-rendered, rather than the video starting over.
05

Are demo videos included in the plans?

Yes. Every plan includes premium video in the setup quarter, with more on the larger plans, and short-form reels every month. The counts for each plan are on the pricing page, and extra videos can be added at the published unit price.
The rest of the system

One team, one brief.

Each piece is built from the same strategy document, by the same team, so the demo, the pages, the posts and the ads all say the same thing.

Go-to-market for B2B SaaS

Show the product working.

A 30-minute call. Walk us through the product the way you would on a demo, and we will come back with the script outline and the cuts we would make from it.

Book a 30-min introOr send us a note
shivam@markingo.io
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